Life Coaching Midday Makeover WENY TV

Lisa Rustici is a Personal Coach and the owner of Love Your Life Coaching in Elmira, NY. She works with people in a variety of ways – one-on-one, by phone, and online. She can be reached at (607) 742-6212 and by email at

Lisa has been in business officially for 3 years. Before that, she worked using the same skills, she just didn’t call it Life Coaching.

What did you call it?

I worked at a local church. My title was Sacramental Coordinator or Adult Education Coordinator. I created programming that helped adults find inner peace and learn how to deal with life’s challenges.

What are the main points to describe your business and what you do?

A coach is someone who brings out the best in a person so they can live their best life.

We don’t FIX anyone. They are already perfect. They have just forgotten who they are. We bring them back to their essence – to their authentic selves. That is always such a joyous thing for me; to see them light up when they look at THEMSELVES in the mirror. And they admire who they are. That is my greatest joy.

What has been your evolution? How did you get from there to here?

I feel like I have always wanted to help people. That is the bottom line. I was a teacher of 3rd graders, bringing out the best in them. That was my passion until I had my own children. I took a break from teaching and took a part-time job at the church. I made that job my own. I really wanted to help people see that there was so much more to life than the drudgery of just going to work and coming home. We only get this one life so why not make the best of it. I did that for 20 years until there was a shift at the church.

I didn’t know what I wanted to do next. My daughter said, “Hey, mom, I see you as a life coach. Just go be certified and keep doing what you are doing”. So I did that.

Where did you go?

I was certified at the Life Coaching Institute of Orange County, California. I took additional training at Infinite Possibilities Training. This is all about bringing out the positive in yourself and in life. Then I did a Landmark Forum. This is incredible work.

What is that?

That has been around for years and years and years and yet I just heard about it! It talks about how to live life authentically and beautifully. It was a landmark in my life. It has changed how I coach. It has changed how I live my own life.

What have been your greatest stumbling blocks –personally or in business?

Personally, it’s just getting the word out – the marketing piece. It takes so much time to get the word out about who you are and what you do. Life Coaching is relatively new. It is not counseling. Life Coaching is all about moving forward. Many times. Counseling looks back and attempts to get you to see your past in a different light. There is certainly a place for that. I ask the questions, “Where do you want to be”? We can’t change where you have been.

Another challenge is finding people who will value this work. Once you attain an inner confidence, the material things people sometimes put so much focus on, pale in comparison from the results you get from this coaching.

Do people have any misconceptions about you or your business?

The counseling versus coaching dilemma is one. The other is why we are not covered by insurance. Since counselling is covered, why not personal coaching? I believe one day we will be as people begin to see the value of prevention in all aspects of life – not just medically but emotionally.

If you could have a ‘Do-over’, what would you do differently either in your business or for yourself?

Years ago, I would have answered that question differently. Today I say, everything that has happened to me, whether it be challenging or not, has all been for a reason. I do not believe I would change anything.

Where do you see yourself in 5 years?

I see myself helping more and more people. My goal is to reach more people to help them love their life. The greatest thing we can do for peace in the world is to find peace within. It has to start there. There is no way we can work for peace in the world if we are in turmoil. Even if I only help 2, 3, 4 people, that begins a ripple effect in the world. I am proud of that.

I also love to travel and I love to speak to groups. Those are opportunities I will be watching out for.

Zentangle Midday Makeover WENY TV—the-art-method-zentangle-08-09-16

Mary Beth Schoonover is a Certified Zentangle Teacher. You can find her under the umbrella website that houses all her business ventures. She can also be reached at (570) 250-4221 and

Mary Beth has been a woman entrepreneur all her life. She began her ventures with a construction and insulation company that she sold after 15 years. I asked if she was a partner in this business, but she owned this herself. The Rockgirt Bed & Breakfast and frameshop began about the same time 30 years ago. There have been other businesses along the way.

When the construction business was sold, Mary Beth wanted to have “something to do”. Her children were gone. She loved calligraphy and Pen & Ink. Every time she searched Pen & Ink, Zentangle came up. Not knowing what this was, Mary Beth began learning Zentangle patterns. “I had a tear off calendar that was George Carlin. Every day I would do another tangle on the back of the calendar sheet. I still have that”. 14 years ago, Zentangle was up and coming and Mary Beth could not understand what made this so much different than just drawing. To her, this could almost be doodling.

In 2012, Mary Beth became a certified Zentangle teacher in Providence, RI. Rick Roberts and Maria Thomas helped her discover the essence of this artform.

So WHY is this so different than doodling?

Because of the ritual – the method they set up for you to focus. Zentangle is a technique to reach a mindful state, to give your ‘brain a vacation’ from all the noises we have going on. Picking up the pen and feeling it on the paper and doing these lines repetitively to create a pattern, allows me to feel totally relaxed. People can come in and out of the room and I barely notice (or I just don’t care).

Some people use this for pain management. I have a friend in Albany, NY who teaches cancer patients. I have not done any of that, but I have gone into personal care homes and taught children at camp. I just received a local grant for an Artist in Residency. I will be using Zentangle in a very positive way.

Where do you teach Zentangle?

I teach at the Hobby Lobby, Horseheads, NY and at my Bed & Breakfast in Canton, PA. I do private classes and parties.

Have you ever done a Webinar online?

I have not

Is that anything you would want to do?

Maybe. That is something other teachers do. I’m not sure how successful they are. It’s something I have not paid a lot of attention to.

What have been your greatest stumbling block – personally or in business?

My biggest stumbling block is my lack of confidence – both personal and in business. It’s my own demons that keep me from stepping out. I have to conquer the fear. It’s just fear. You have to walk through it and get on the other side.

Do people have any misconceptions of you or your business?

I think people think I am real confident. (laughing) And I’m NOT! I’m scared to death! But I do believe that they do think I am very confident and outgoing and self- assured. I think I am not and an introvert.

If you could have a do-over in business, what would you do differently?

The thing that I like best is doing the thing that I love. The construction business I did and made money, but it wasn’t something that brought me joy. Right now, Zentangle brings me joy. The Bed & Breakfast brings me joy. I probably would not do anything differently. The construction company paid the bills. At this stage in my life it’s more important to make money doing what I love.

Someone once said before 50 we work to make money. After 50 we do what we love and make more money doing it. I’ve hung my hat on that one!

Where do you see yourself in 5 years?

With the Bed & Breakfast, I see it grow so that we are very busy and I can hire staff. Doing more corporate retreats and more family reunion rentals. It would be whole house rental rather than just a Bed & Breakfast.

The Zentangle, I hope to just continue on. I just love this. It’s fun watching new people come to Zentangle and have that ‘A-Haa’ moment. They can find that creative little second grade artgirl that they lost long ago. They can say “Holy Cow! I did that! I am creative”! It really is fun. I have watched students move from mediocre ability because they haven’t trained the muscle memory with a pen and paper –  all those things we have lost over time – to those who are outdoing me. They are creating amazing pieces of art.

Natural Sunblock Skincare Midday Makeover WENY TV

Elizabeth Russel is the owner of Lizbeth’s Botanicals in Corning, NY. She is planning a complete makeover of her website in the very near future so the best way to connect with her is on Facebook, Etsy, Instagram, Twitter and at (607) 329-0651. Elizabeth has been in business since the Fall of 2013. Almost 3 years.

How do you describe your business and what you do?

I create guaranteed wheat and gluten free body care products. My products are GUARANTEED Wheat and Gluten free because of allergy issues. It’s not in the production area. It’s nowhere to be found.  All of the materials I source are also wheat and gluten free.

Gluten free doesn’t necessarily mean wheat free. You can take the gluten out of wheat, but you can’t take the wheat out of wheat. Many of us who have that gluten issue are also allergic to wheat, or other grains.

This is why I began to make a lot of my own body care products. I could not buy them off the shelf. Something as simple as Vitamin E can be wheat-, nut-, or (other) grain-based, and for some of us, that is a problem.

What has been the evolution of your business? What got you from there to here?

The business came about as a result of going back to school to study Holistic Health. I began by studying Herbalism and graduated with a Holistic Health Practitioner diploma with a focus on Herbal medicine as well as a background in Nutrition.

What’s the difference between studying Herbal Medicine and the Holistic Health Practitioner?

The Holistic Health Practice allows me to work with people on a coaching basis. I am not a Doctor, so I cannot diagnose, cure, nor prevent an illness. However I CAN work WITH clients, as an herbalist, working with their doctor to provide the best course of herbal therapy without counteracting any other ongoing treatment.

I also work independently with clients, helping to make holistic changes to lifestyle routines, such as exercise, diet (especially when people have to go grain–free), and stress reduction.  If I am not able to help someone, I can put them in contact with people who have modalities that may work better for them – for example an acupuncturist, chiropractor, etc.

So the Holistic degree allows you to not just understand the herbs and the natural ingredient portion, it also gives you the flexibility to consult with people.

Yes. I will consult with doctors as needed, and through the client. Doctors also send people to me and I will work up herbal recipes for them such as herbal teas, infusions, and tinctures. I work with the doctor to be sure there are no potential interactions with the client’s ongoing medical therapies. Just because it’s herbal doesn’t mean it’s safe. Some herbs can interact very badly with some of the medications that are out there. Everyone needs to work together, and this is one way we have seen some good success.

As a business person, what has been your greatest stumbling blocks – either personally or in your business? What are the helpful things you have learned in your 3 years of being in business that might help others?

Take it slow. You don’t want to go too quickly into things.

Find yourself a good venue for promotion, like joining Wellness Arts Network. Find local venues that you can work with because Work of Mouth is important.

You want to be consistent. You don’t want to begin doing one thing and then 2 weeks down the road change it. When I was first starting off, I was letting others guide what I made a little too much. I would go to the expense of buying the supplies, putting something together, marketing it, and no one would buy it. People had changed their minds or moved on to something else.  It’s a learning process that needs time – so take the time.

Put your feelers out ahead of time before you introduce your business to the world. Find those people who will help you test things, so when you introduce your ideas, they are firm. Keep it that way for a couple months at least before you change anything. Everything needs time to grow. It make take a few months before you see a difference.

Do people have any misconceptions about you or your business?

Yes. Because I deal with herbs, people make the assumption that I deal with the illegal variety as well. I do not!

Some people will come and say, “I have this problem. What herb will fix it”? My first response is “Have you been to your doctor”? Secondly, “I need you to give me permission to talk with your doctor so I can review your list of medications, any other conditions you have, your medical history before I can come up with the herbal formula that will work for you”.

This is very individualized. Some people think you can go to the store and pick up a bottle of herbs off the shelf because this is what they heard on XYZ TV show. It’s not like that at all.  Herbal medicine is not a “quick fix” – it takes time.

This is a science unto itself. It’s really great because some people cannot take the chemical based product or the ones that have been overly processed. However, you still have to be careful with herbs. There has to be a balance there.

If you could have a Do-Over from a business perspective, what would you do differently?

I would have taken a few more business courses before I launched the business. For example, I didn’t have any idea about the accounting aspects of it. I have had to learn by the seat of my pants. Also, be sure you have your Business Plan completed and in writing!

Where do you see yourself in 5 years?

My business is in flux right now. Lizbeth’s Botanicals is going to be part of a much larger umbrella business which will involve client coaching, Lizbeth Botanicals products plus my Angel Work, Energy Work, and my writing. In 5 years I see myself having a thriving business where I work with people on different facets of bringing wellness back into their lives and showing them how they have the power to do that.

“I am a facilitator for people to find the wellness in their lives”.